Key Takeaways
Serve personalized product recommendations at scale
Leverage upsell and cross-sell rules automatically
Automate catalog updates to reflect real-time inventory
Retarget cart abandoners with tailored offers
Dynamic Product Ads (DPAs) pull items directly from your catalog to show the right product to the right person at the right time. When executed correctly, DPAs can deliver double-digit lifts in ROAS. Here’s how to optimize yours with QuickAds.ai.
1. Perfect Your Catalog Feed
Ensure your product feed contains accurate titles, descriptions, images, and categories. Use QuickAds.ai’s Catalog Integration to automate hourly or real-time updates, so out-of-stock items never reappear in your ads.
2. Define Your Retargeting Window
Set “Viewed Product” audiences for 1, 7, and 30 days. Short windows (1–7 days) capture high intent; longer windows (14–30 days) help rebuy or upsell. QuickAds.ai’s Audience Insights auto-segments these windows and deploys tailored DPAs to each cohort.
3. Automate Upsell & Cross-Sell Rules
Beyond pure retargeting, define rules like:
If user bought product A → show accessory B
If user viewed product X twice → offer discount on X
QuickAds.ai’s Dynamic Creative links these rules into your DPA template, testing combinations and surfacing the best performing upsell.
4. A/B Test DPA Templates
Compare variations: single-image DPA vs. carousel DPA vs. collection ads. Use QuickAds.ai’s A/B Tester to run simultaneous tests, pausing the low performers and routing budget to winners—so you know which format your audience actually clicks.
5. Scale with Lookalikes of Engagers
Once your DPAs convert, seed a lookalike from purchasers or high-value cart abandoners. QuickAds.ai recommends the optimal lookalike percentage (e.g., 2%) to balance scale and precision. Automate budget shifts to these lookalikes when DPA performance dips, ensuring continuous sales velocity.
Dynamic Product Ads are a powerhouse for catalog sales—but only when your feed, retargeting rules, and templates are finely tuned. Automate these processes with QuickAds.ai to keep your catalog ads converting month after month.